Believe it or not, fashion matters now more than that it ever has. It’s a controversial statement to make considering the current state of the world as well as the state of our country. It’s no new news that what’s happening around us globally and nationally is taking a toll on our souls. We are exhausted physically and emotionally from experiencing, witnessing, living through one horrific event after another. We are drained from a 24-hour news cycle and non-stop commentary and opinions. We heartbroken over natural disasters that we have no control over. We are done. So why would fashion matter in a time like now?

Escapism. Fashion matters because it’s the one thing not tied to a political agenda. Fashion matters because it’s something that makes us smile when we see something we love. Fashion matters because wearing clothes that make you feel good can lift your mood, even if it’s temporary. Fashion matters because spending time with your friends at a mall or store gives you an activity of self-care that isn’t attached to the news and constant barrage of information on facebook. Fashion matters because shopping and putting money into our economy is supportive to our communities, here and over seas. Fashion matters because the instant gratification of a purchase can add a little bit of levity when the heart is heavy.

Whether you agree or not Fashion is escapism. Even for designers. Watching the runway shows during fashion week it is clear that each collection is meant to take you to a new place, to show you a new way, and to inspire you with a new creative culture, idea, or style.   Even the power of color comes up during these times. Bold creative color combinations are a direct reaction for our need to be awakened to something fresh and new.   Silhouettes give us clues too.   Retro inspired, vintage styling, or throwback silhouettes give nod to the past, helping us assuage the pain of the present.

So whether you think it is frivolous or not: fashion matters.   It’s okay to treat yourself, hit the stores, get inspired, and find a mini escape during these troubled times.   No we are not turning our back on the world, but instead, turning to ourselves for a little bit of self love and care so that we can take on the world.   And when you take on the world – you better dress accordingly.

Photography by Shelly Waldman Photography