Thursday Trend Review: Women’s Swimwear 2012

2012 swimwear trends

Photos via

2012 Trend Report: Women’s Swimwear

Time is flying and swimwear season is just around the corner!  Before you start stocking up on sexy swimsuits for the new season, you must consult the trend reports.  For spring/summer 2012, there are some obvious trends in women’s swimwear and I’ve got the inside scoop.

Tangerine Tango

If you haven’t heard, Pantone named “Tangerine Tango” the 2012 Color of the Year and orange is definitely the hottest color for women’s swimwear this season.  Whether you go for soft “fruity” hues like melon, peach and tangerine or bolder brights like cayenne and neon orange, there’s a shade out there for every skin tone and complexion.

Sporty-Chic Colorblocking

Straight from the fashion runways to the hottest beaches across the globe, colorblocking is definitely hitting the women’s swimwear industry hard!  If the bold, contrasting blocks of color scare you, go for subtler colorblock styles featuring neutral hues with a pop of color.  Or, create your own colorblock look by mixing and matching colored separates that you already own!

Fringe Benefits

Although fringe was huge last season, it’s back and better than ever for 2012.  Look for new boho-chic women’s swimwear styles embellished with fringe, such as fringe bandeau tops, halters and even one-pieces.  But if you’re in the market for a new cover-up, look for those with chic fringe detail and get your boho on.

Sexy Smocking

For 2012, smocking is no longer just for cover-ups and strapless dresses!  A number of new women’s swimwear styles feature sexy smocking.  Not only is this trend ultra-feminine, but it’s also so flattering for your figure.  Look for women’s swimwear styles with curve-loving smocked fabric in bandeaus, one-pieces and low-rise bottoms.  As an added bonus, low-rise bottoms with smocking will hug your hips but won’t dig in!

Color + Animal Prints

Last but not least, this trend in women’s swimwear is for all the bold fashionistas out there and those simply looking to get noticed!  For spring/summer 2012, color collides with animal prints to create some pretty innovative swimwear styles!  Look for your favorite animal prints in fun, eye-popping hues like turquoise python prints, pink leopard prints and more!

This season, look for women’s swimwear and cover-up styles that are chic, stylish and totally on-trend!  Dress to impress and get ready to wow!

Susan Bodack is the Director of Social Media Marketing at, an online retailer of stylish swimwear and beachwear.


  1. Thank you! You led me the idea to buy a swimsuit orange. I have never bought such bright colors swimsuits, but I want to be fashionable!

  2. Surania says:

    Hey this was a fantastic post! I really enjoyed your images and writing style.
    If you’d like, please come by our site and see all the new styles and colors trending in 2012 that you can incorporate in a hand made, custom bikini made to your measurements. You won’t regret it!
    new styles and colors trending in 2012

  3. We are swimwear designer and manufacturer based in GuangZhou China.

    Our dedicated designer make 50 new swimwears every month fo womens.

    Our swimwears are funny, cool, fashionable, sexy, comfort, cute, shinny, attractive.

    Styles are swimwear tops, swimwear bottom, swimwear tank, one piece swimwear, two pieces swimsuits,

    Details about our swimwears are available at http://www.